ASHLEY HORNE HERRING
Freelance Photo Production and Creative Direction
(718) 813-0373 ashleyhorneherring@gmail.com Nashville, TN 37215
www.ashleyhorneherring.com
EXECUTIVE SUMMARY
A passionate Photo Production and Editing Specialist with over a decade of experience across high-profile magazines in New York, including strategic roles at Glamour, Details, and More Magazine. Expert in directing and producing captivating photo content, managing cross-functional creative teams, and negotiating contracts. Proven ability to enhance brand visibility through innovative visual storytelling, adept at adapting to evolving industry trends while maintaining a strong focus on quality and efficiency.
EDUCATION
Bachelor of Science in Journalism with concentration in Photography
Boston University
KEY SKILLS
Creative Direction and Art Production
Strategic Photo Research Budget Management and Cost Negotiation
Talent Acquisition and Team Leadership
Visual Storytelling and Brand Development
Project Management and Workflow Optimization
Editorial Planning and Content Strategy
Stock Photography Sourcing Photographer and Illustrator Contract Management
High-Profile Client Relations Advanced Photo Editing Techniques Cross-Functional Team Collaboration Digital Asset Management
Trend Analysis and Forecasting Creative Problem-Solving
COMPUTER SKILLS
Proficient in Adobe Creative Suite (Photoshop, Lightroom, InDesign) Skilled in Digital Asset Management Systems
Experienced with Microsoft Office Suite (Word, Excel, PowerPoint)
WORK EXPERIENCE
FREELANCE PRODUCER | ART DIRECTOR
Nashville/ New York/ Los Angeles Areas | 12/2015 - Present
Lead Creative Collaboration & Production Management: Spearheaded end-to-end photo shoot productions for prestigious clients including Billboard Magazine, Town & Country Magazine, and The Hollywood Reporter, overseeing creative direction, location scouting, and full project execution.
Expert in Talent & Resource Coordination: Successfully sourced and managed extensive networks of photographers, models, stylists, and support staff, ensuring high-quality outcomes within budget and time constraints.
Strategic Photo Research & Editorial Expertise: Conducted in-depth photo research and editing, significantly enhancing visual storytelling for clients such as Nylon Magazine and Brides Magazine, aligning content with brand vision and audience engagement strategies.
Efficient Project Management & Operational Efficiency: Optimized production workflows and vendor negotiations, delivering projects that consistently met and exceeded client expectations in fast-paced, deadline-driven environments across Nashville, New York, and Los Angeles areas.
PHOTO DIRECTOR
Details Magazine, New York | 02/2014 - 11/2015
Collaboratively set the visual direction of the iconic men's fashion magazine alongside the Creative Director, enhancing the brand's market presence and visual appeal. Managed comprehensive budgets and directed hiring processes for photo shoots and behind-the-scenes video production, ensuring high-quality content within financial guidelines.
Worked in tandem with the Creative Director and Fashion Director on model casting, playing a key role in the visual branding and talent selection for the magazine.
SENIOR PHOTO EDITOR
Details Magazine, New York | 04/2011 - 02/2014
Led the magazine's photographic creative vision, ensuring cohesive visual storytelling across all sections by leading art direction for cover, main fashion, and front-of-book shoots.
Enhanced brand prestige through strategic research and cultivation of emerging photographer talent, expanding the magazine's visual repertoire and appeal. Orchestrated comprehensive production oversight, from conceptual meetings to final execution, driving innovation and maintaining rigorous quality control for all photographic content.
ASHLEY
HORNE HERRING
Freelance Photo Production and Creative Direction
(718) 813-0373
ashleyhorneherring@gmail.com Nashville, TN 37215 www.ashleyhorneherring.com
WORK EXPERIENCE (CONTINUED)
CONTRIBUTING PHOTO EDITOR
Details Magazine, New York | 08/2008 - 04/2011
Spearheaded the production and art direction of feature, fashion, and portrait shoots, aligning each project with the magazine’s stylistic and editorial standards.
Oversaw and managed budgets and contracts for all photo shoots, ensuring fiscal discipline while fostering creative excellence and operational efficiency.
Played a pivotal role in creative meetings, contributing valuable insights and ideas that influenced the magazine's content across all sections, enhancing visual storytelling and audience engagement.
FREELANCE PHOTO EDITOR
Marie Claire Magazine, New York | 03/2008 - 07/2008
Directed and art-directed key feature, fashion, and portrait shoots, ensuring each project complemented the magazine's editorial direction and aesthetic values.
Managed photo shoot budgets with precision, optimizing cost-effectiveness without compromising creative quality.
Actively participated in creative meetings across all sections of the magazine, contributing strategic insights that enriched the magazine's visual and narrative content.
Conducted extensive research on stock images for beauty, fashion, and celebrity stories, significantly enhancing the visual impact of editorial content.
ASSISTANT PHOTO EDITOR
Glamour Magazine, New York | 01/2006 - 03/2008
Led the conceptualization and execution of lifestyle, still-life, and portrait photo shoots, collaborating with stylists, hair and makeup professionals to ensure alignment with the magazine's visual narrative and aesthetic standards.
Fostered strong collaborative relationships with art and editorial teams to develop innovative photography concepts, contributing to the magazine's overall creative direction and brand consistency.
Managed a comprehensive image bank for the magazine's website, aligning digital content with print editions and enhancing online user engagement through strategic visual storytelling.
PHOTO ASSOCIATE
Glamour Magazine, New York | 01/2004 - 01/2006
Orchestrated feature, portrait, and still-life photo shoots, ensuring seamless coordination of all logistical aspects for photographers and crew, while meticulously establishing budgets and negotiating rates to maximize financial efficiency. Conducted comprehensive research on lifestyle and celebrity stock photography, significantly enhancing the magazine's visual content and supporting editorial narratives with impactful imagery.
ART/ PHOTO COORDINATOR
More Magazine, New York | 06/2002 - 12/2003
Accelerated to the role of Assistant to the Creative Director, demonstrating exceptional capability in aligning visual content with editorial vision and overseeing the magazine's aesthetic direction.
Tasked with selecting and assigning photographers for portrait photo shoots, coordinating comprehensive aspects of production to ensure project excellence and creative alignment.
ART/ PHOTO ASSOCIATE
More Magazine, New York| 01/2001 - 05/2002
Led the sourcing and research of celebrity, travel, health, and art stock photography, ensuring high-quality and relevant visual content aligned with editorial themes and narratives.
Managed contracts for photographers and illustrators, streamlining administrative processes for the Art and Photo Departments, including the efficient processing of all invoices.